Kicking us off in identity design (my fav), Q Financial. This financial planning company was being started by a 20-something professional looking to catch the interest of more 20-something professionals and young married couples. However, Q Financial faced a few difficulties- for one, it was not the only finance-related company named Q. It was also beginning it's life in the middle of the worst banking crisis in American history, a time when people weren't trusting financial institutions. For that reasons, I chose to go with a more modern logo to appeal to a younger crowd, to set it apart from similarly-named groups, and to distance the company from the traditional, failing banks. Stationary. Very minimalistic. Two versions of business cards- one that would be a bit pricey to print (curved), the other more affordable but still interesting with it's color contrast. Logo for Buffalo CarShare (Environmental Class Project). Rochester Rapid Logo. Simple logo that can be understood by everyone, regardless of age or education level. Also conveys speed and the fact that this is a bus service. The colors chosen are refreshing, clean, and the blue, a staple of the transportation industry, further emphasizes that this is a bus service.
Space Flamingo. Logo done as part of an illustration class, for a lovely friend's film/animation identity. The type was provided by her. I chose to go with a retro feel to accompany the type and to keep the flamingo whimsical to accompany my friend. Llama Queen. Pure fun, pure nonsense. Dutchess County Rail Trail. Designed this in the style of other New York public works logos. The train tracks transition into a dirt trail as they disappear into the happy sunset.
Environmental Graphic Design. The best and worst class of my life. Never ever let your class be the "hey, lets try something new!" class. 3 detailed, research-heavy, full projects in 6 weeks = 3 all-nighters, ten years off your life, and a serious caffeine addiction. But the sun is pretty when it rises.
First up, Buffalo CarShare. Challenge: create environmental designs for a car sharing program in Buffalo, New York. Program had no logo or general identity, so a logo design was created (see above). The logo is based off an illustration the company has used in the past. I refined the idea and made it usable for professional purposes. Also needed to make a system map that could translate from posted boards to folded paper maps. Could only use black, white, and highway-sign green for this project. The shape of the sign- the angle- was chosen to distinguish these signs from other official road signs of the same color scheme. Created signage for car "hubs" (where the cars could be picked up), for both parking lots and parallel parking curbs. Also created signage to place at bus stops, metro stations, and along pedestrian routes- the areas car sharing users would most likely be. The metro stations had a full scale map while the bus stations were given signs with close-up view of the overall map as the bus stops were within walking distance of the hubs while metro stations were still a considerable distance away. FREITAG- the name nobody could pronounce (save the German minor girl). Mission: Create a scrim for designer bag company FREITAG that not only works with the building- 137 Greene St, a SoHo studio building from the early 20th century with a cast iron facade- but one that also shows off FREITAG's philosophy and style. Process work. My scrim was inspired by the architecture of 137 Greene Street and the architecture of FREITAG. Their philosophy is to reuse industrial items- tarps for their bags, shipping containers for their stores- so I decided to reuse 137 Greene street's facade on the scrim. The white boxes resting on the facade echo their store interior. The bags are actual FREITAG bags and the panels were designed to be removal should they want to change the bags with the seasons.
We had the joy of doing technical drawings off of google images and phone calls to the Realtor. Rochester Rapid. Like Buffalo CarShare, this transportation program needed an identity, a map, and environmental signage. However, Rochester Rapid had a broader audience so it needed to be universally designed as well. Special consideration was taken when designing the stop shelter and the main stop signage- a board with the timetable, map, and electronic times- to make it accessible to everyone. As a Deaf individual, Universal Design is close to my heart because I know what it's like to be excluded from an environment so I enjoyed this challenge. Timetable and Map. Very Tricky. Rochester Rapid Shelter. Following the project, we had to poll non-design students and professionals to see how effective our designs were. We then visually represented that data. Information Design:
Rate of Unnatural Deaths in Sunnydale, California. Letting my geek flag fly- this is based off the TV show "Buffy the Vampire Slayer". With the help of the Internet, I compiled the number of individuals that died over the course of the 7 seasonsBTVS was on the air. I graphed this above for humans and non-humans, one graph for the overall number of deaths over the 7 years and the other for key years. Again with the help of the Internet, I tracked down several proposed maps of this make-believe town and used them to create one large one, which I then graphed the location of unnatural deaths, for both humans and non-humans. So. Much. Fun.
Wayfinding. NTID's LBJ building is one of the most confusing buildings you will ever meet. The 3rd floor is a square that never ends, so I chose to map this is an abstract way that was still efficient. The area being depicted on the map is different for each hallway- hence, 4 maps. Symbols are used for key areas and purple/yellow was chosen to go with the building's design theme.
(Click on the photos to enlarge for details) Poster for AIGA's "HeroAndSound" speaking event, using the screenprinter's work.
Sportszone Calendar, created in a partnership with the lovely Shalini Saycocie and Jamie Douglass. Theme: Sports you won't find at RIT. Alas, it was too crazy for them in the end and it got edited down severely. Viva la creativity.
"Deaf" booklet. Photos by me, stories by the participants. It was a fun assignment. 2009 Calendar focusing on type treatment and integrating it into imagery. All photos are mine.
Cookbook, featuring my photography and my mother's recipes. Still a work in process with over 200 recipes.
I made this sophomore year. It's not that fantastic, but I have a soft spot for it.
Welcome to the design blog of a graphic designer trying to make her way through the world. What you see are the results thus far. No color wheels were harmed in the making of these pieces.
Want to talk? MClegg08 at gmail dot com.
(All work copyright Megan Clegg 2009. Do not use without permission.)